The Sex Profile from ESTER on Vimeo.
Amazing Idea........how can we change similar behaviors towards Smoking, Drinking, Wearing seatbelts, Using low beam at night.
Neeraj
| http://tinyurl.com/25amwxf |
![]() |
| http://tinyurl.com/2f8f6ao |
Hey Everybody
A lot has been going lately in the design thinking & Innovation fields.
Following are the sources which I found to be extremely useful.
Don Norman's post questioning the importance & relevance of design research for breakthrough Innovation has caused quite a spur.
Here is the link to Don Norman's Article (Check here)
1. Adam Richardso (Check here)
2. Bruce Nussbaum's reply (Check here)
1. Check this amazing post by Brian Collins explaining the role of a design through a tale of a donkey & a banjo (Check here)
2. Venessa Miemis wrote about what is design thinking. check her article here (Check here)
3. Bruce MacGregor (managing partner IDEO) wrote an amazing article on how does design thinking give companies a competitive advantage? (Check here)
1. JWT Intelligence posted a list of 100 things to watch in 2010 (Check here)
2. Interesting talk by Kiran Bir Sethi on Ted about the Riverside School in India explaining how the school is teaching kids to believe in themselves & take initiative.(Check here)
3. CES just got over. Here is a link highlighting some of the main features at this year's CES (Check here)
Photo source : JWT 100 things to watch in 2010 (link)

"Be fearful when others are greedy, and be greedy when others are fearful."—Warren Buffett
I guess the quote by the great man says it all. Mtv & Ipod, both were born during recessions. What is it that make some people view a difficult situation as an opportunity while to others it’s a dead end. We all have heard of the glass half full & half empty expression signifying optimism to some while others being pessimist by it.
So where am I heading:
Check this out. If you look at it, the general tendency of most business channels, newspapers, magazines is to discuss sectors & companies which are growing & promise to offer better returns. In short, such sectors/ companies offer returns which can be reaped.
Hang on…. but what about the companies which are in declining sectors & are being looked as unattractive. Do they offer any opportunity.
Let s take an example of Circus Du Soleil. In a time when the circus industry was being looked as an unattractive industry with a wide variety of alternative entertainment options (TV, playstation, multiplexes) available, Circus Du Soleil re-wrote the rules of the game. Inshort it made circus cool again.
So whats the point.
I think Industries/sectors/companies which are not performing well or are being written off offer a greater incentive & opportunity to Innovate & re write the rules. I think the problem is not that people don’t need goods & services of companies which are not doing well but in most case it’s the conflict in the alignment of whats the company is offering & what people wants. Through Integrative & Design thinking one can relook the value that is being desired & what the company can offer & thus think of models which satisfy human needs &rewrite the rules.
Thanks
Neeraj
PhotoSource: http://www.corbisimages.com/Enlargement/Enlargement.aspx?id=42-20908001&caller=search