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Thursday, April 30, 2009

Google Chrome Short Videos

Hi all 

Fast, Easy to use & Secure- that's Google Chrome. But how do you promote all of the benefits of a browser. Google is out with amazing Short videos. Check them out


Saturday, April 25, 2009

Now that's a Modem, Laptop Charger, Speaker wires, Wire of Phone charger. A usual sight at my place. 
The problem- Does not look nice & also wasting Time every morning in solving the mystery.
How about  winding mechanism added to each one of these similar to what we have in the Headphones something like the following.

Press a button. Your job is done.


Sunday, April 12, 2009

Empathize with the User/Customer

One of the biggest differences between market research & Design research is having a Empathetic approach towards the consumer. Design researchers use Empathetic approach inorder to understand the issues of consumers which inturn help in identification of latent needs.                                                                                                          Have a look at this amazing video, showcasing a conflict between advertiser & consumer.


I guess its time we empathize with the customer (listening to his/her issues, noting his/her needs, feeling what he/she feels) or as shown in the video, the customer will just walk away. 



Video Source:

Thursday, April 2, 2009

TED India Fellows

Hi everybody TED will be starting the process of accepting nominations for TED fellows for TED India soon (april 20 2009). For TED India 100 fellows will be selected. 

For Additional Information about TED fellows program check: 

So rush in with your applications
Thanks to Pragzz for informing about the same. 

Photo Source:

Wednesday, April 1, 2009

How to Lie with Design Research

Hi everybody 

The following video is of a talk on How to Lie with Design Research. 
The talk was given by Dan Saffer (Adaptive Path) at at the sixth annual IIT Design Research Conference, held September 21-22, 2007 at the Museum of Contemporary Art, in Chicago.
Have a look at this video & you may bluff all around the year.(and not only today 1st April).