P&G's Cultural Transformation Using Design Thinking

Check out this link

http://www.businessweek.com/innovate/content/jul2008/id20080728_623527.htm?campaign_id=rss_innovate

learn how P&G is focusing on using Design Thinking to transform its culture & coming out with innovative products. Amazing article. must read.

Photo Source: paulisakson.typepad.com & google Images