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Saturday, May 16, 2009

Ideas Project & Tim Brown on the shift from being Consumers to Participants

Hi Everyone

Ideas Project, a project of Nokia hosted at,is bringing together the most  visionary and influential "big thinkers" to contemplate the big ideas that matter most to the future of communications. It is a new kind of conversation platform aimed at uncovering the connections between these thought leaders and their disruptive ideas.

Tim Brown recently discussed his Big Idea that Communication Technology is Converting Consumers into Participants. As he puts it, a great service is not defined as something where the customer remains passive but as something where customers act as participants. For Eg as he has written on his blog- Consumers should be encouraged to participate in being healthy through creation of more platforms such as E medical records, offering people to take control of his/her  health.

     I feel there is a similarity between the Idea proposed by Seth Godin of people joining Tribes/communities for a meaning & being relevant & in Tim Brown's Idea of Consumers becoming participants. Both of these Ideas encourage companies to be Meaningful, Stand for something, Involve customers as a part of creation & delivery process at the same time these Ideas also reflect the greater notion of Customers Joining for Meaning rather than only satisfying their tangible need & I guess these ideas in a way reflect the new marketing principles, that Customers will be looking for Meaning, being able to Participate & be relevant.

Have a look at the following videos of Tim Brown as he discusses his Idea on Idea Project.For Seth Godin talk see the previous post. You can also submit your Big Idea to & have a chance to win Nokia N95.

Thanks  to Byron for informing about Ideas Project.