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Monday, May 3, 2010

Rethinking Match Box Category

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While looking for a matchbox during a powercut a thought came to my mind.
When was the last time we heard of some Innovation in the Inexpensive Matchbox (per unit cost around 50 paisa) category.
What are the possibilities of re-thinking how a matchbox is used, bought, distributed, perceived & manufactured. What if we were to change the meaning that Matchbox as a product offers - from a functional product used by the masses to light to being a fashionable item collected by the classes.
What will be the Business implications...........will it open new market space for the Industry, Improve Margins, Boost Demand.
What design elements we can use to achieve this objective. What Business Model changes will likely to be Implemented.