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Tuesday, February 17, 2009

Design Research : IIT

Alright everybody, its been a while since the last post. Was busy with attending
 India Design Festival which happened here in Pune with an array of speakers from
 across the globe (Japan, Holland, Finland, USA, UK,etc). Will soon write about it. 
In the meanwhile, we have all heard of Design Research and how it is different from market research and the aim of which is to derive latent needs of users. IIT-ID holds a design reserach conference every year where speakers from across the Industries come together and speak about methods that they use for design reserach. 

Check out the great videos including that of Colleen Murray from Jump Associates as she talks about How to envision, Rob Tannen as he talks about the technology tools for design research, Miguel Gomez Winebrenner on maximising design & innovation by keeping a pulse on multicultural audiences. 
Great learning experience. 

Also TED has just released new video of Siftables (tiny computer blocks that interact). check it out.