My feeds

Wednesday, August 5, 2009

Hate Something...Think Different....Change something

Think Different- That's what all of them in the picture above did & were featured in the Apple's famous campaign. What difference does it make when you think different? I guess the only difference is that you will in your own way change the world by contributing something.

From Tata nano to the Supply chain model of Dabbawalla all of them have thought differently & thus are recognized globally.

But from where does the Inspiration to think differently comes from. I guess it comes from a Purpose & from where does the purpose comes from. Your purpose may come from when you Hate something so bad that it becomes your purpose to change something.

Have a look at the following ad of Honda talking about the same philosophy of Hating something & changing something.

Many companies are trying to make a change by thinking Different. D light is a solar powered lighting company that came out of Stanford D School. The company adopts design thinking philosophy & has the purpose of providing light for 100 million products by 2020. The company operates in India, China & East Africa.

Dr. Venkataswamy had a purpose to eliminate needless blindness & thus he set up Aravind which today is the largest & most productive eye care facility in the world. Have a look at his story. Also note how he drew example from Mc Donald's & wanted to set up franchisee based system for eye hospital (Cross Disciplinary learning- one of the key skills of a Design Thinker).

TV commercials by Idea Mobile (cellular service in India) also talks about thinking different & briniging a change. check out the following commercial highlighting the power of Mobile telephony to address the socially relevant theme of education in India & how we can teach more students with the same number of teachers available.

Recently Michael Pritchard gave a talk at TED GLOBAL about his Lifesaver filter which he created with a purpose of providing filthy water drinkable to everyone, anytime, anywhere. Have a look at his talk in which he highlight that by having a purpose & thinking different he was able to create lifesaver filter. Have a look.

So in short Hate something, have a Purpose, Think Different & Change something