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Tuesday, August 18, 2009

Learning from being a DJ

Hi Everyone,

Just started a small course in learning how to be a DJ.

It’s been a while since I first started listening to Trance, house & other similar kind of music.

While playing at the class, a thought came to my mind……what can managers learn from a DJ?

Have made couple of observations on what we can learn from a DJ:

1. Always look from your audience perspective - Great DJs seem to be masters in knowing what kind of audience they are facing & what type of music they will prefer (although the audience may not be able to express what they want). Great DJs s seems to know that it may not be what they like but what music their audience prefers that matters. They always seem to think in terms of what their audience want & seem to use their talent to play accordingly. (Lesson to be learnt- Understand latent needs of your customer & mould your capabilities in offering the same).

2. Give your audience a reason- A reason to party, a reason to come together & meet friends, a reason to listen to good music & leave worries. (Lesson to be learnt- what reason you are giving your customer to pick your product/service)

3. Being a Performer- I have noticed that great DJ's don't just play music but they perform . Also, they seem to become part of their audience. (Lesson to be learnt- How can your Target audience may welcome you/your product to be a part of their lifestyle, what type of emotional elements you need to infuse in your brand/product/service to be welcomed by your target group into their lives).

4. Another point I have noticed is that after every event the audience feels ecstatic & also asks that the DJ should carry on playing for hours. (lesson to be learnt-How can your product/service generate that kind happiness among its Target Audience in a way that they ask more of your product/service. Imagine customer happiness leading to Pull sales which means no advertising effort required)

5. Having Followers & building a community- Great Dj’s have huge number of followers who many times promote their events, albums, etc. They set up platform where Fans form communities linking like minded people & giving them a purpose to enjoy & educate about great music. (Lesson to be learnt- Is your brand/product/service having followers who buy, adore & promote your brand/product/service without being asked for. Are you giving them a purpose that they can relate to & start a movement)

6. And just one more point -they always seems to experiment, Innovate & thus Create.

Think about it while enjoying some great music.



Photo Source: Taken by my friend Girish