A friend of mine suggested this great site
which is based on the concept of helping Victims of flood in Bihar.
Now the site does not ask the user to donate money, Rather it has some questions which the user has to answer and for each correct answer a biscuit, candle or soap will be donated by partenering sponsor (godrej, Chevrolet,etc).
The initiative is by Plan India- an organisation working 'With & for' children & communities.
http://helpbihar.in/ for this unique concept. Ask people to be part of this social cause
For Information about Plan India
( Image Source :http://www.planindia.org/about.aspx)