How is Design Thinking different from process re-engineering or business consulting?
That was the question asked by a reader to Business Week's Bruce Nussbaum. Check out the response from Bruce as he answers the question highlighting the difference between the approach followed by major consultancies & that of design thinkers. As he points out, Design Thinking is about Creation of new (business models/products/ services based on user centricity, business objective & technology) & not about choosing among limited options available. Design Thinking is about reframing of problem & at the same time reinventing the wheel. Design thinking is about understanding the user, aligining his/her needs with the business viablity along with technological feasibility to come up with innovative solutions.
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Thanks
Neeraj
Video & Image Source: Businessweek.com- http://feedroom.businessweek.com/index.jsp?fr_story=6a997b076fc793b6d537b2951fc138fc1d325d51
