Hi Everyone
It’s been a great Design & Innovation week. Here are couple of Interesting Information from the field of Innovation & Design.
1. A fine line - Hartmut Esslinger's (founder of Frog Design) book a fine line is out. The book offers a step-by-step overview of the innovation process from targeting goals to shepherding new products and services to the marketplace in order to reveal how to arrive at an authentic human design that connects strongly with consumers. One of the chapter is available on the site (http://www.afinelinebook.com/). Having gone through it, the book seems to highlight the changing role Design is playing in not only designing products or services but being increasingly used by companies to Innovate & earn profits.
Check out the video of Hartmut Esslinger.
3. DMI Rebranding - Design Management Institute has undergone rebranding. Check it out how they did it (http://www.dmi.org/dmi/html/aboutdmi/press/DMI_Identity_Relaunch_Presentation.pdf).
A Great Article was published by DMI on Business week talking about how Innovation strategy, brand strategy & design strategy being practiced together makes design as one of the primary idea generators for the creation of viable business platforms.
Check the article at (http://www.businessweek.com/innovate/content/jun2009/id20090629_681162.htm?chan=innovation_innovation+%2B+design_top+stories)
6. Created Indian Design & Innovation Group at wenovski. Wenovski is a global network of Design & Innovation Thinkers.
Check it out at http://wenovski.ning.com/. Would appreciate if you would join.
Thanks
Neeraj
Sources: Businessweek.com, afineline.com, youtube.com, Dmi.org, Dlightdesign.com, blogs.cisco.com.