I got this Video of Honda.
Talks about One to Hate something inorder to change something. Now I was thinking, the same philosophy could be used for innovating.
I think hate inspires one to bring a change and thus Innovate. As given in the video the noise and pollution made by diesel engine was hated and this gave inspiration to bring a change. Similarly the noise of gensets was hated and may be that’s why we have today Zero noise making diesel gensets.
Take a look
Hate Something, Change Something.