We have all heard of Flash mobs (large group of people who assemble suddenly in public space, perform an unusual action for a brief time, then quickly disperse).
Brands are using Flash mobs to create exictement at the same time publicity through word of mouth.
T-mobile used the concept of Flash mobs and created a live dance performance on liverpool station on 15th jan 2009. 350 performers came together, performed & dispersed and the whole performance was shot using hidden cameras.
The idea seem to be a hit with over million views on you tube since 15 jan 2009.
Have a look at the video & reactions of people.
So , I was just thinking can we use the concept of flash mobs to create excitement and publicity for our brand or company. Imagine employees coming together and participating in an act may be at some function, tradeshow,etc (without others aware) thereby creating an excitement.