Hi Everyone
Thought of Compiling some of the best books & ads related to Innovation,design thinking & Creativity.
So here goes the list
1. The back of the napkin: Dan Roam – Amazing book teaching how to solve problems using Visuals
2. Free prize Inside : Seth Godin – Useful book showcasing how to sell Ideas & showcasing how selling of ideas are even more important than having Ideas.
3. Game Changer: AG Lafley & Ram Charan : Useful book showcasing how AG Lafley & his team made P&G great again using design thinking.
4. Blue Ocean Strategy: W.Chan Kim & Renee Mauborgne: Useful in understanding how to create uncontested markets
5. How to Have Creative Ideas: Edward De Bono : Useful for having different great Ideas.
6. Breakthrough Ideas: Compilation of 15 Harvard Business School Articles : Useful articles that defines businesses today
7. Change Management: V.Nilakant & S. Ramnarayan : Very useful book teaching how to bring change in the Company without resistance & altering the mindsets.
8. Outside Innovation: Patricia Seybold : Useful in understanding how to co create with customers & what role they have to play.
9. The circle of Innovation: Tom Peters : Useful in understanding why innovation is important & what each of us should do.
Some List of Ads that
2.Honda : Talking about how to hate something so bad that you want bring a change, a useful trait of innovators
3. Ibm : Talking about how apart from Thinking, Execution is important for innovation & bringing a change, so stop thinking & start doing
4. Ibm : One more from IBM, this one I really liked......talks about coming together and building new smart companies, solutions for greener environment & joining together with your ideas & making a difference.
5. BMW ad : Important lesson to always push the boundaries of what we know & what is possible
6. Johnny walker: Talks about how important it is to take the first step & initiate. Very useful Trait of Innovators & entrepreneurs.
7. Nasdaq: talking about how innovators needs to be visionary, have flexible approach & be innovative to build great companies
8. Toyota ad : featuring traits of innovators like visionary thinking, continuous improvement, etc
9. Apple : 2007 think different ad from Apple. Have a look. Amazing. Beleive & Think Different
I ll be adding some more ads that talks about traits of Innovation, Design thinking & Creativity. Suggest if you know any.
Thanks
Neeraj
Source: You tube
